From cold start to consistent enterprise pipeline
Challenge
A mid-market SaaS platform had a strong product but no repeatable outbound motion. Founders were prospecting between demos.
Strategy
Built a tightly-scoped ICP, layered intent signals, and launched multi-channel sequences owned by a dedicated Grotitude SDR pod.
Lesson learned — Precision on the ICP mattered more than volume. Fewer, better-fit accounts compounded quickly.
